Johnson&Johnson

“That’s My Word” Health Equity Campaign

Commercial Spots, Key Art + Digital Banners

Creative Direction + EP

A national campaign bringing together trusted voices among Black communities, including those at risk of multiple myeloma, care partners, healthcare professionals, advocacy groups and award-winning radio host and comedian D.L. Hughley, That’s My Word™ is a source of both information and hope by sharing resources specifically for Black patients and their care partners about this rare blood cancer.