Janssen Biotech

“Talk That Talk” Health Equity Campaign

Commercial Spots, Key Art + Photography + Digital Banners

Creative Direction + EP

Launched in July 2021, Talk That Talk® is a multi-year, educational platform designed to inspire Black men with what they need to be proactive about their prostate health. This platform helps equip Black men and the communities that support them with inclusive resources to highlight prostate cancer risk awareness, normalize conversations about prostate cancer and drive the early screening, detection and timely treatment of this disease.