HBOMax

Pride Month Campaign

ACD Growth Marketing— Led creative strategy and performance marketing across acquisition, retention, and lifecycle campaigns, partnering with growth, product, analytics, and marketing teams to scale subscriber growth.

CHALLENGE

Drive subscriber acquisition and retention in an increasingly competitive streaming landscape while maintaining a premium entertainment brand.

SOLUTION

Built a rapid testing framework across paid media, CRM, digital, social, and in-product creative, using performance insights to continuously optimize messaging, creative systems, and customer journeys.

OUTCOME

Improved marketing efficiency through data-driven creative optimization while helping establish scalable creative systems supporting subscriber growth and long-term customer retention.Broadcast Commercial Spot, In-App Design, Digital Design