Biogen Pharmaceuticals

“Notes to Remember” Awareness Campaign

Awareness Spot, Key Art + Brand Identity + Digital Banners + .Com

Creative Direction (Art + Copy)

For nearly two decades, the medical and scientific communities have searched for a new treatment for Alzheimer’s disease. And millions of people with this dreaded condition—along with tens of millions more of their family, friends and caregivers—have watched helplessly, with little hope, as they confronted this devastating condition.

We created an awareness campaign for Biogen to introduce ADUHELM representing a crucial inflection point in the collective battle against Alzheimer’s disease. By addressing a defining pathology of the disease, this novel therapy has the potential to help fundamentally change the way patients are diagnosed and treated.